Incentivising people to be more healthy: Discovery Vitality, South Africa

dianagosalvez Diana Gosálvez Prados — 4/10/2012

Otra organización

The South African insurance company Discovery, through its Vitality programme, has excelled in finding ways to incentivise people to live a healthier life. Those in the programme begin with a full health review, which assigns them a Vitality age and prescribes a pathway to better health – covering disease management, smoking issues, mental health, preventive health, nutrition, and physical activity. The Vitality age is an important innovation based firmly on scientific evidence and developed by the University of Cape Town: it is easy for patients to understand that to be assigned a Vitality age much higher than one’s chronological age is clearly a bad thing, and that the reverse is clearly good.


Diabetes, PATOLOGIA CARDIACA, Enfermedad cardíaca

Prevención
Inversion en programas de prevencion , Crea entornos saludables , Promueve niveles adecuados de entendimiento por parte de la comunidad sobre el valor de la prevención
Detección
Mejora los niveles de educación del publico con respecto a la importancia de la intervención temprana
Objetivos de autogestión
Reorienta al sistema sanitario para apoyar la autogestión , Promueve participación de pacientes en la planificación de los servicios , Permite el apoyo a distancia a pacientes y sus cuidadores por parte de profesionales sanitarios

Through following their prescribed pathway, participants can reduce their Vitality age and earn Vitality points. Actuarial analysis awards participants a status of platinum, gold, silver, bronze, or blue. By achieving their health goals, exercising, and eating healthily, people gain points, improve their status, and are rewarded with travel and cinema tickets and cash-back in some shops. People can also receive a 10% discount on healthy foods.


Participation in the programme is free for those who are insured with Discovery, and the payback for the company comes through reduced medical costs. Compared with those who are inactive, participants who are highly engaged with the programme are 10% less likely to be admitted to hospital, spend 25% less time in hospital when they are admitted, and have medical costs that are 16% lower.

The programme continues to evolve, and Discovery has partnered with several prestigious universities both to develop the programme and to evaluate it. Several studies have been published in peer-reviewed journals.


1/01/2009

Progreso

ÁFRICA DEL SUR

Cape Town

Heron Crescent

Heron Cres
Mapa de Prácticas

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